• First, profitably selling merchandise for member antiques dealers.
• Second, provide access to merchandise desired by consumers.
• Third, assisting interior designers and other professionals associated with the industry to identify and purchase merchandise for their clients.
• Fourth, providing additional Internet-related products and services that assist members of the antiques industry in becoming more successful.
• Fifth, bring structure and organization to the antiques industry as it now exists.
• Sixth, lead a consolidation of online companies running competitive websites in the Internet-based antiques industry.

To accomplish this mission, GoAntiques’ primary goal is to enroll antiques dealers as participating members to list merchandise in our virtual warehouse. Through various online marketing techniques, this merchandise is sold to consumers, interior designers, and even other antiques dealers.

A very important factor in the business model is that GoAntiques works within the framework of the industry as it now exists rather than attempting to replace its working components. The sales GoAntiques generates for its members are incremental sales, not replacement for existing sales.